Description
Overview
Revenue Growth Management capsule is designed for Commercial Directors, Sales Directors, Commercial Finance Directors and their Multi-Functional Counterparts (e.g., Supply Chain Director, Logistics Director) and any other resources in Commercial Functions who might benefit from this understanding who work at a strategic level on building true partnerships with key strategic customers. In this learning capsule, we will examine the key pillars of RGM and how they can be leveraged towards driving revenue and profit growth.
Background
In an increasingly competitive market where the power has evidently shifted towards the retailer with a continued focus on price competitiveness, it is imperative for suppliers to continually review their commercial proposition with key trade customers to optimise growth and profitability.
Learning Capsule Highlights
This learning capsule will examine the proven practices in Revenue Growth Management in order to nurture profit growth in a complex trading environment. Key elements include:
- Examination of elements that impact Revenue Growth Management (Return on Investment of activities in different customers, customer engagement, pricing architecture, supply chain).
- Understanding the financial impact of trade terms and how to use trade terms to work collaboratively with key customers to deliver improved growth and profits for both parties.
Learning Outcomes
- Ability to use an understanding of RGM levers including financial modelling to manage the impact of all activities on overall growth and profitability.
- Ability to impact trade terms to make strategic decisions on which customers to over/under-invest.
Mode of Delivery
This learning capsule will be delivered through a Classroom Training/Workshop model for a minimum of 12 delegates per session. Asbiverse Group experts will deliver this with a lot of real-life case study situations to build a much better understanding.
Some of the feedback of our clients after having attended our programs, for your kind reference
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