Category Management with Point of Purchase Effectiveness
(Virtual Program)

Description

Overview

This learning capsule is designed for Commercial Directors, Sales Directors, Senior Category Managers and their Multi-Functional Counterparts (e.g., Finance Director, Brand Director, Logistics Director) who work at a strategic level on building true partnerships with key strategic customers. In this learning capsule, we will examine the process of Category Management to deliver overall improved category growth and profitability with key strategic customers.

Background

Category Management has become the key to the success of sophisticated retailers over the last decades. It is a systematic, disciplined approach to managing a product category as a strategic business unit and delivering improved category growth and profitability. Manufacturers and suppliers in the Consumer Goods and Services sector, who take a strategic category approach to their products and brands with sophisticated retailers, will see the benefits and improved revenues alongside an improved experience for the shopper.

Learning Capsule Highlights

This learning capsule will not only revise the fundamentals of Category Management but also analyse financial modelling and assortment tools to aid category management. Key elements include:

• Revision of the fundamentals of Category Management including the 7-step process involved.
• In-depth analysis of financial modelling tool and assortment tools available to aid category management work.
• Bringing it all together as part of a strategic annual and/ or joint business plan.

Learning Outcomes

• Ability to use financial modelling and assortment tools to build strong Category Management plans with key strategic customers.
• Ability to gain alignment at senior management/ board level to principles of advanced Category Management with goal of nurturing and growing profits.

Mode of Delivery

This training capsule will be delivered through “Interactive Virtual Sessions”. For our “Interactive Virtual Sessions” we focus on ensuring latest technology and tools are used to ensure that delegates get personal attention throughout the sessions. This is accessible remotely from the delegates location through an online system that is almost similar to a video conferencing platform.

Some of the feedback of our clients after having attended our programs, for your kind reference

https://commercialexcellence.academy/testimonials/