The home of Commercial Excellence
The most valuable capability in Consumer Goods and Retail now has a clear definition, a measurable formula and a trained path to achieve it. This is where you learn it.
// The Commercial Excellence Formula
Growth you can see on the top line: more shoppers, bigger baskets, more purchase cycles.
Growth that pays: mix, pricing, trade investment and cost-to-serve working together.
The denominator that separates excellence from a good quarter. Repeatable, durable, built to last.
Commercial Excellence is not an opinion. It is a formula.
// The methodology
Route to Shopper® turns (Ri + Pe) / CS into daily practice: 75 kata across two frameworks, each one a trained move toward revenue, profit or both.
G
Brand side
P
Retail side
Each pillar pairs 5 Head Office (HO) kata with 5 Store Level (SL) kata: strategy and execution as one complete commercial thought.
// The Shopurai® Way
Training gives you skills. The Shopurai® Way gives you an identity. A Shopurai® is a professional trained in Route to Shopper®, progressing through the ten Shopurai® belts of proven mastery. Warm tones master your native side. Cool tones master your partner’s side. Purple masters both.
Shopurai®The practitioner. Trained, belted, measured against the formula.
The Shopurai® WayThe journey. Ten belts from Peach to Purple across both frameworks.
Shopojo™The community. Where Shopurai® train, gather and grow together.
// The philosophy behind it all
Intent drives Action. Intentonomics® drives Intent.
Route to Shopper® drives Excellence.
Intentonomics® is the behavioural science at the heart of Asbiverse Group: capability change succeeds when the intent behind it is strong. Every programme at the Academy is built on it.
ANKUR SHIV BHANDARI
Speak Shopper
or Get Shelved
The Shopurai® Way to Future-Proof Your Sales Career in the Age of AI
// The book
The thinking behind the formula and the methodology, written for every sales professional who wants their career to thrive alongside AI rather than compete with it.
Foreword by Wayne Levings, CEO Kantar Americas and Global Chief Client Officer, Kantar
// Your journey
Three steps, three places, one straight line to Commercial Excellence.
Step 1 · Measure
ripescore.com
A free assessment with instant results. Your personal RiPe Score across every pillar, and your natural starting point.
You are here
Step 2 · Understand
commercialexcellence.academy
The formula, Route to Shopper®, the belt system and the thinking behind them. Everything you need to see the path clearly.
Step 3 · Achieve
commercialexcellenceacademy.com
Digital modules, pillar packs and the Complete Practitioner Pack. Choose a plan, start today and make the formula your own.
Free assessment. Instant personalised results across every pillar. Your journey starts with your score.