- Adopting & Using CRM with Ease & Impact
- Business Transition to E-commerce & Digital
- Artificial Intelligence Impact
- Social Selling
Adopting & Using CRM with Ease & Impact
This learning capsule is designed to enable Change Management for commercial functions when a new technology is implemented.
Background
We live in a technology led environment and many functions are now supported by technology, when a new technology solution is introduced in an organisation, a key barrier to the adoption of the technology is the ease of understanding and ability to use it in the right way by commercial functions. This Commercial Excellence Academy capsule addresses this need.
Learning Capsule Highlights
In this capsule, based on the technology being deployed, a easy to understand and use approach is developed and used to drive better adoption of technology by commercial functions.
Learning Outcomes
- Better adoption of new technology deployed through ease of understanding and use.
- Commercial functions being comfortable with the introduction of new technology.
Delivery of Program
This training capsule will be delivered through Self Led E-Learning via our online Learning Management System. In our E-Learning environment, all of the capsules have been designed by industry experts and are stimulating and interactive but you will lead your own training at your own rate going through each capsule at a time and pace that suits you.
Business Transition to E-commerce & Digital
This learning capsule is designed for commercial functions to transition from traditional ways of working to digital ways of working and better appreciation of emerging channels such as e-commerce.
Background
There is a paradigm shift happening in terms of the ways of working landscape and traditional methods might not be sufficient to drive effectiveness and efficiency in the current age. This learning capsule breaks down roles and responsibilities of various functions into individual tasks and activities and defines an easy to adopt path to help transition from traditional to digital ways of working.
Learning Capsule Highlights
This capsule provides information on the ability to use digital methods including communication, use of data, analytics and development of commercial propositions to be used both internally and externally.
Learning Outcomes
- Digitally savvy commercial functions
- Better understanding of emerging channels such as e-commerce
Delivery of Program
This training capsule will be delivered through Self Led E-Learning via our online Learning Management System. In our E-Learning environment, all of the capsules have been designed by industry experts and are stimulating and interactive but you will lead your own training at your own rate going through each capsule at a time and pace that suits you.
Artificial Intelligence Impact
This learning capsule is designed for commercial functions to better understand the concept of Artificial Intelligence and how it can impact the value proposition of the roles and outcomes they manage.
Background
With advancement in internet and data technologies, a lot of functions that were earlier done manually or had a manual interaction are now being automated and provide remote functionalities of management, data collection and analysis. This has an impact on the value proposition that various commercial functions work on. E.g. Collection of retail sales data at Point of Purchase vs till data.
Learning Capsule Highlights
This capsule focuses on further developing the understanding of the Artificial Intelligence concept and its impact on commercial functions.
Learning Outcomes
- Understanding of the Artificial Intelligence concept
- Understanding of the triggers and barriers for commercial functions as a result of advancement in internet of things technology.
Delivery of Program
This training capsule will be delivered through Self Led E-Learning via our online Learning Management System. In our E-Learning environment, all of the capsules have been designed by industry experts and are stimulating and interactive but you will lead your own training at your own rate going through each capsule at a time and pace that suits you.
Social Selling
This learning capsule is designed to further develop an understanding of how to sell through social channels.
Background
Social Media has literally overtaken our lives in both personal and professional environments. With most of our current and potential commercial contacts heavily using social media even for professional reasons, it is important to understand how that channel can be used to get our business message across in an effective way.
Learning Capsule Highlights
This capsule will focus on understanding of social media channels in a professional context and will go in detail of how those individual channels can be used for better professional outcomes.
Learning Outcomes
- Role of social media channels in a professional context
- Ability to use social media to drive a professional message and deliver commercial outcomes.
Delivery of Program
This training capsule will be delivered through Self Led E-Learning via our online Learning Management System. In our E-Learning environment, all of the capsules have been designed by industry experts and are stimulating and interactive but you will lead your own training at your own rate going through each capsule at a time and pace that suits you.