Implementation Reciprocity: Creating ‘Mirror-image’ Capabilities Between Brands and Retailers

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One of the most powerful concepts in the Route to Shopper® Framework…

The 5 Dimensions of Shopper-centric Team Development: Building Capabilities That Drive Commercial Excellence

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The Route to Shopper® Framework identifies people capabilities…

Operationalizing PATHS: How Retailers Transform Shopper Insights into Store-Level Excellence

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The PATHS Framework within the Route to Shopper® methodology…

Joint Business Planning IS NOT Commercial Excellence

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Joint Business Planning (JBP) is highly visible, structured,…

From Theory to Practice: Implementing the GUIDE Framework in Brand Organizations

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The GUIDE Framework within the Route to Shopper® methodology…

Building Your Route to Shopper® Capability Roadmap: Where to Start and How to Scale

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Implementing the Route to Shopper® Framework represents a significant…

Unlocking Bigger Baskets: The Route to Shopper® Approach to Increasing Transaction Value

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In the quest for growth, consumer goods organisations often focus…

Revenue Growth Management Reimagined: Using Shopper Insights to Drive Price, Promotion, and Portfolio Optimization

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Revenue Growth Management (RGM) has emerged as a critical capability…

Measuring What Matters: How Route to Shopper® Metrics Reveal Hidden Growth Opportunities

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In the complex world of consumer goods, what you measure determines…

Driving Sustainable Profits: How Route to Shopper® Transforms Trade Spending from Cost Center to Growth Driver

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Trade spending represents one of the largest investments for…