Commercial Excellence Academy’s 3-tiered Approach Winning Hearts and Minds in the Consumer Goods and Retail sector

“Learning CANNOT be Given, it can ONLY be Received” says Ankur Shiv Bhandari (ASB), the founder of Commercial Excellence Academy (CEA) and The Asbiverse Group of which CEA is a part.

In today’s competitive business landscape, the Commercial Excellence Academy stands out by transforming how sales, commercial strategy, and customer marketing teams operate in the Consumer Goods and Retail sector by anchoring its ideology in the Learner First approach as articulated by ASB. With successful programs in nearly 100 countries, their approach delivers consistent, exceptional results through three key differentiators.

Route to Shopper® (The Content): Learning through Real-World Application

The Academy’s Route to Shopper® methodology eliminates the gap between theory and practice by anchoring learning in real-world case studies. Rather than abstract concepts, participants engage with actual commercial challenges that directly mirror their daily work. The structured approach of the Route to Shopper® methodology allows capability building in an incremental way to ensure the right learnings as market and role maturities evolve.

The Intentonomics® Filter (The Foundation): Creating the Right Environment for Learning

What truly sets the Academy apart is its Intentonomics® filter—not just for understanding customers, but for transforming how learners absorb and apply knowledge.

Through the Intentonomics® lens, participants experience a profound shift in how they process commercial concepts. Rather than simply memorizing frameworks, they develop deeper understanding of why certain approaches work. This creates a learning experience where concepts become intuitive rather than mechanical.

“The Intentonomics® filter changed how I think,” explains Mr. V, a sales director who completed the program. “Instead of just learning techniques, I now understand the underlying principles. This makes me much more adaptable when facing new challenges—I can create solutions rather than just follow formulas.”

This deeper comprehension leads to more creative problem-solving.

PIFFLE® (The Delivery): Ensuring Maximum Retention and Impact

The Academy’s proprietary PIFFLE® instructional design and change management methodology ensures that valuable content translates into lasting behaviour change.

By working with rather than against human psychology, PIFFLE® creates learning experiences that stick.

The Human Impact

While double digit performance improvements are consistently observed across key metrics, numbers alone don’t capture the full impact. Behind these statistics are commercial professionals who rediscover their passion for their work.

Some testimonials can be viewed here: CEA Testimonials

The Competitive Edge

As markets evolve and customer expectations shift, organizations that invest in truly transformative commercial training maintain their competitive edge. The Commercial Excellence Academy’s integration of Route to Shopper® methodology, Intentonomics filter, and PIFFLE® framework creates a holistic approach addressing every dimension of effective learning and application.

The question isn’t whether your organization can afford this kind of training—it’s whether it can afford to continue without it.

For more information, please contact info@commercialexcellence.academy