Description
Overview
This learning capsule is designed for Senior Key Account Managers, Commercial Finance Managers, Senior Category Managers and Sales Managers who are responsible for managing key accounts. In this learning capsule, we will examine role that promotions play as part of a wider annual and/ or joint plan and how smart promotional planning can increase frequency of purchase of your brands and products.
Background
Promotions have always played a huge part in day to day transactional dealings with customers, however, smart promotional planning and analysis is key to driving turnover. Recently trade spend as a percentage of revenue has been increasing for most manufacturers and there is a key need to manage the share of spend in the categories that your brands are present. This learning capsule examines promotional planning and return on investment in detail and how it will drive turnover and profit for your products. This could be part of annual and/ or joint business planning.
Learning Capsule Highlights
This learning capsule covers the differing roles that promotions play for both suppliers and retailers. Key highlights include:
- Differing promotional mechanics mapped to desired business benefit (Trial, Loyalty, etc.).
- Complex promotional planning and understanding the financial aspects.
- Promotional analysis and return on investment.
Learning Outcomes
- Understand differing roles that promotions play and how they apply to your customers.
- Ability to plan appropriate promotions with your customers as part of annual and/ or joint business planning.
- Financial awareness for both promotional planning and promotional analysis.
Mode of Delivery
This training capsule will be delivered through “Interactive Virtual Sessions”. For our “Interactive Virtual Sessions” we focus on ensuring latest technology and tools are used to ensure that delegates get personal attention throughout the sessions. This is accessible remotely from the delegates location through an online system that is almost similar to a video conferencing platform.
Some of the feedback of our clients after having attended our programs, for your kind reference
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