Key Account Management Principles
(Physical Classroom Program)

Description

Overview

This learning capsule is designed for Senior Key Account Managers, Senior Category Managers and Sales Managers who are responsible for managing key accounts. This learning capsule is designed to provide Senior Key Account Managers, Senior Category Managers and Sales Managers with the skills that they require to build successful annual and/ or joint business plans with their customers and ultimately increasing the frequency of purchase of your products among your customers.

Background

Key Account Management involves strategically developing and maintaining multi-functional relationships with key customers to work towards achieving common business goals. Effectively managing and winning key accounts require identifying customers’ needs and following a consultative approach to build joint business strategies that add value to the bottom line.

Learning Capsule Highlights

The learning capsule is designed to provide a structured approach in understanding, managing and developing long-term profitable relationships with key accounts that play a strategic role in the business growth. Key elements include:

• Role of a Key Account Manager in strategic accounts.
• Review of sales fundamentals and how to influence them as part of a key account annual and/ or joint business planning.
• Setting joint targets, putting robust plans in place to achieve and track success.
• Understanding resources available and how to utilise them.

Learning Outcomes

• Ability to create robust annual and/ or joint business plans with key strategic customers based around the sales fundamentals.
• Ability to utilise multi-functional resources both internally and externally to build strong plans to drive turnover and profit in key customers.

Mode of Delivery

This learning capsule will be delivered through a Classroom Training/Workshop model for a minimum of 12 delegates per session. Asbiverse Group experts will deliver this with a lot of real-life case study situations to build a much better understanding.

Some of the feedback of our clients after having attended our programs, for your kind reference

https://commercialexcellence.academy/testimonials/