Trade Promotion Management Deep Dive
(Physical Classroom Program)

Description

Overview

This learning capsule is designed for Senior Key Account Managers, Commercial Finance Managers, Senior Category Managers and Sales Managers who are responsible for managing key accounts. In this learning capsule, we will examine role that promotions play as part of a wider annual and/ or joint plan and how smart promotional planning can increase frequency of purchase of your brands and products.

Background

Promotions have always played a huge part in day to day transactional dealings with customers, however, smart promotional planning and analysis is key to driving turnover. Recently trade spend as a percentage of revenue has been increasing for most manufacturers and there is a key need to manage the share of spend in the categories that your brands are present. This learning capsule examines promotional planning and return on investment in detail and how it will drive turnover and profit for your products. This could be part of annual and/ or joint business planning.

Learning Capsule Highlights

This learning capsule covers the differing roles that promotions play for both suppliers and retailers. Key highlights include:

• Differing promotional mechanics mapped to desired business benefit (Trial, Loyalty, etc.).
• Complex promotional planning and understanding the financial aspects.
• Promotional analysis and return on investment.

Learning Outcomes

• Understand differing roles that promotions play and how they apply to your customers.
• Ability to plan appropriate promotions with your customers as part of annual and/ or joint business planning.
• Financial awareness for both promotional planning and promotional analysis.

Mode of Delivery

This learning capsule will be delivered through a Classroom Training/Workshop model for a minimum of 12 delegates per session. Asbiverse Group experts will deliver this with a lot of real-life case study situations to build a much better understanding.

Some of the feedback of our clients after having attended our programs, for your kind reference

https://commercialexcellence.academy/testimonials/