Strategic Symmetry: Why Aligning Brand and Retailer Strategies Around the Shopper Creates Competitive Advantage

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In the consumer goods ecosystem, brands and retailers have traditionally…

From Product-centric to Shopper-centric: The Strategic Transformation That Unlocks Sustainable Growth

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The consumer goods industry stands at a critical inflection point.…

Breaking Down Silos: How the Route to Shopper® Framework Creates Cross-Functional Alignment in Consumer Goods Organizations

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In the complex world of consumer goods, one challenge consistently…

How Integrated Shopper Based Value Creation Drives Triple-Win Outcomes for Brands, Retailers, and Shoppers

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In today's complex consumer goods ecosystem, the concept of "winning"…

Is Shopper the Heart of your Commercial Excellence Strategy?

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In today's consumer goods landscape, there's one entity that…

GUIDE-PATHS™ emerge on The Route to Shopper® for Unlocking Hidden Profit Potential in Retail

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Are you confident your commercial teams are generating the maximum…

Commercial Excellence Academy’s 3-tiered Approach Winning Hearts and Minds in the Consumer Goods and Retail sector

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“Learning CANNOT be Given, it can ONLY be Received” says…

What is Commercial Excellence? The CommEx Formula | Commercial Excellence Academy

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Focusing on Commercial Excellence (CommEx) combines strategy…