Route to Shopper®

The Route to Shopper® framework is a proprietary methodology designed to create a seamless and effective journey from brand strategy to shopper execution. It bridges the gap between brand objectives and retail execution, ensuring that every decision along the value chain contributes to enhancing shopper engagement and sales growth.

The framework is structured around two key pillars:

• The GUIDE System (Brand Owner Driven)
• The PATHS Model (Retailer Driven)

Together, GUIDE – PATHS™ enables an integrated approach to creating Integrated Shopper-based Value, ensuring that brand strategies and retail execution are fully aligned.