Posts

Strategic Symmetry: Why Aligning Brand and Retailer Strategies Around the Shopper Creates Competitive Advantage
/
0 Comments
In the consumer goods ecosystem, brands and retailers have traditionally…

From Product-centric to Shopper-centric: The Strategic Transformation That Unlocks Sustainable Growth
The consumer goods industry stands at a critical inflection point.…

Breaking Down Silos: How the Route to Shopper® Framework Creates Cross-Functional Alignment in Consumer Goods Organizations
In the complex world of consumer goods, one challenge consistently…

Is Shopper the Heart of your Commercial Excellence Strategy?
In today's consumer goods landscape, there's one entity that…