Posts

From Theory to Practice: Implementing the GUIDE Framework in Brand Organizations

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The GUIDE Framework within the Route to Shopper® methodology…

Building Your Route to Shopper® Capability Roadmap: Where to Start and How to Scale

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Implementing the Route to Shopper® Framework represents a significant…

Strategic Symmetry: Why Aligning Brand and Retailer Strategies Around the Shopper Creates Competitive Advantage

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In the consumer goods ecosystem, brands and retailers have traditionally…

From Product-centric to Shopper-centric: The Strategic Transformation That Unlocks Sustainable Growth

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The consumer goods industry stands at a critical inflection point.…

Breaking Down Silos: How the Route to Shopper® Framework Creates Cross-Functional Alignment in Consumer Goods Organizations

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In the complex world of consumer goods, one challenge consistently…

Is Shopper the Heart of your Commercial Excellence Strategy?

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In today's consumer goods landscape, there's one entity that…