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Revenue Growth Management Reimagined: Using Shopper Insights to Drive Price, Promotion, and Portfolio Optimization
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Revenue Growth Management (RGM) has emerged as a critical capability…

Beyond Category Management: How Route to Shopper® Elevates Collaborative Business Planning to Strategic Partnership
Category Management has been the dominant paradigm for brand-retailer…

Is Shopper the Heart of your Commercial Excellence Strategy?
In today's consumer goods landscape, there's one entity that…