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admin2025-05-20 10:20:092025-05-20 10:28:22From Theory to Practice: Implementing the GUIDE Framework in Brand Organizations
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admin2025-05-15 10:09:282025-05-15 10:50:53Building Your Route to Shopper® Capability Roadmap: Where to Start and How to Scale
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admin2025-04-22 00:00:492025-04-22 10:04:17Strategic Symmetry: Why Aligning Brand and Retailer Strategies Around the Shopper Creates Competitive Advantage
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admin2025-04-17 10:00:292025-04-14 17:24:04From Product-centric to Shopper-centric: The Strategic Transformation That Unlocks Sustainable Growth
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admin2025-04-15 10:21:392025-04-15 10:19:43Breaking Down Silos: How the Route to Shopper® Framework Creates Cross-Functional Alignment in Consumer Goods Organizations