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Implementation Reciprocity: Creating ‘Mirror-image’ Capabilities Between Brands and Retailers
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One of the most powerful concepts in the Route to Shopper® Framework…

Driving Sustainable Profits: How Route to Shopper® Transforms Trade Spending from Cost Center to Growth Driver
Trade spending represents one of the largest investments for…

Strategic Symmetry: Why Aligning Brand and Retailer Strategies Around the Shopper Creates Competitive Advantage
In the consumer goods ecosystem, brands and retailers have traditionally…

Is Shopper the Heart of your Commercial Excellence Strategy?
In today's consumer goods landscape, there's one entity that…