Posts

Implementation Reciprocity: Creating ‘Mirror-image’ Capabilities Between Brands and Retailers

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One of the most powerful concepts in the Route to Shopper® Framework…

Strategic Symmetry: Why Aligning Brand and Retailer Strategies Around the Shopper Creates Competitive Advantage

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In the consumer goods ecosystem, brands and retailers have traditionally…

Is Shopper the Heart of your Commercial Excellence Strategy?

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In today's consumer goods landscape, there's one entity that…