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Driving Sustainable Profits: How Route to Shopper® Transforms Trade Spending from Cost Center to Growth Driver
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Trade spending represents one of the largest investments for…

Strategic Symmetry: Why Aligning Brand and Retailer Strategies Around the Shopper Creates Competitive Advantage
In the consumer goods ecosystem, brands and retailers have traditionally…

Is Shopper the Heart of your Commercial Excellence Strategy?
In today's consumer goods landscape, there's one entity that…