Posts

Decision Journey Mapping: Understanding the Complete Path to Purchase with Route to Shopper®

/
In complex consumer markets, understanding how shoppers navigate…

From Theory to Practice: Implementing the GUIDE Framework in Brand Organizations

/
The GUIDE Framework within the Route to Shopper® methodology…

Beyond Category Management: How Route to Shopper® Elevates Collaborative Business Planning to Strategic Partnership

/
Category Management has been the dominant paradigm for brand-retailer…