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Decision Journey Mapping: Understanding the Complete Path to Purchase with Route to Shopper®
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In complex consumer markets, understanding how shoppers navigate…

From Theory to Practice: Implementing the GUIDE Framework in Brand Organizations
The GUIDE Framework within the Route to Shopper® methodology…

Beyond Category Management: How Route to Shopper® Elevates Collaborative Business Planning to Strategic Partnership
Category Management has been the dominant paradigm for brand-retailer…