Posts

Decision Journey Mapping: Understanding the Complete Path to Purchase with Route to Shopper®

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In complex consumer markets, understanding how shoppers navigate…

Test & Learn Program Management: Building Systematic Experimentation into your Commercial Strategy

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In rapidly changing consumer markets, organizations that can…

From Segmentation to Personalization: The Route to Shopper® Framework for Individualized Relevance

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Traditional segmentation approaches have served marketers for…

Unified Commerce Data Strategy: How Route to Shopper® Creates Integrated Customer Intelligence across Physical and Digital Touchpoints

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In the omnichannel environment, shoppers move seamlessly between…

Quick-commerce Implementation: Building Ultra-Fast Fulfillment Capabilities for the Impatient Shopper

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Quick-commerce represents an emerging capability delivering products…

Voice & Conversational Commerce: Preparing for the Zero-UI Shopping Future with Route to Shopper®

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Voice and conversational commerce represent a fundamental shift…

Social Commerce Integration: Creating Seamless Shopping Experiences where Content Meets Commerce

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Social commerce represents a fundamental evolution where traditional…

Winning on Digital Marketplaces: The Route to Shopper® Approach to E-commerce Excellence

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Digital marketplaces have become critical commercial environments…

Direct-to-Consumer Strategy through the Route to Shopper® Lens: Building Complementary Channels that Enhance the Ecosystem

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Direct-to-Consumer (D2C) has emerged as a critical strategic…

Implementation Reciprocity: Creating ‘Mirror-image’ Capabilities Between Brands and Retailers

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One of the most powerful concepts in the Route to Shopper® Framework…