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Implementation Reciprocity: Creating ‘Mirror-image’ Capabilities Between Brands and Retailers
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One of the most powerful concepts in the Route to Shopper® Framework…

From Product-centric to Shopper-centric: The Strategic Transformation That Unlocks Sustainable Growth
The consumer goods industry stands at a critical inflection point.…

Breaking Down Silos: How the Route to Shopper® Framework Creates Cross-Functional Alignment in Consumer Goods Organizations
In the complex world of consumer goods, one challenge consistently…