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From Theory to Practice: Implementing the GUIDE Framework in Brand Organizations
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The GUIDE Framework within the Route to Shopper® methodology…

Building Your Route to Shopper® Capability Roadmap: Where to Start and How to Scale
Implementing the Route to Shopper® Framework represents a significant…

Revenue Growth Management Reimagined: Using Shopper Insights to Drive Price, Promotion, and Portfolio Optimization
Revenue Growth Management (RGM) has emerged as a critical capability…

Strategic Symmetry: Why Aligning Brand and Retailer Strategies Around the Shopper Creates Competitive Advantage
In the consumer goods ecosystem, brands and retailers have traditionally…

From Product-centric to Shopper-centric: The Strategic Transformation That Unlocks Sustainable Growth
The consumer goods industry stands at a critical inflection point.…