Key Account Management Principles
(Virtual Program)

Description

Overview

This learning capsule is designed for Senior Key Account Managers, Senior Category Managers and Sales Managers who are responsible for managing key accounts. This learning capsule is designed to provide Senior Key Account Managers, Senior Category Managers and Sales Managers with the skills that they require to build successful annual and/ or joint business plans with their customers and ultimately increasing the frequency of purchase of your products among your customers.

Background

Key Account Management involves strategically developing and maintaining multi-functional relationships with key customers to work towards achieving common business goals. Effectively managing and winning key accounts requires identifying customers’ needs and following a consultative approach to build joint business strategies that add value to the bottom line.

Learning Capsule Highlights

The learning capsule is designed to provide a structured approach in understanding, managing and developing long-term profitable relationships with key accounts that play a strategic role in the business growth. Key elements include:

• Role of a Key Account Manager in strategic accounts.
• Review of sales fundamentals and how to influence them as part of a key account annual and/ or joint business planning.
• Setting joint targets, putting robust plans in place to achieve and track success.
• Understanding resources available and how to utilise them.

Learning Outcomes

• Ability to create robust annual and/ or joint business plans with key strategic customers based around the sales fundamentals.
• Ability to utilise multi-functional resources both internally and externally to build strong plans to drive turnover and profit in key customers.

Mode of Delivery

This training capsule will be delivered through “Interactive Virtual Sessions”. For our “Interactive Virtual Sessions” we focus on ensuring latest technology and tools are used to ensure that delegates get personal attention throughout the sessions. This is accessible remotely from the delegates location through an online system that is almost similar to a video conferencing platform.

Some of the feedback of our clients after having attended our programs, for your kind reference

https://commercialexcellence.academy/testimonials/