From Theory to Practice: Implementing the GUIDE Framework in Brand Organizations

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The GUIDE Framework within the Route to Shopper® methodology…

Building Your Route to Shopper® Capability Roadmap: Where to Start and How to Scale

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Implementing the Route to Shopper® Framework represents a significant…

Unlocking Bigger Baskets: The Route to Shopper® Approach to Increasing Transaction Value

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In the quest for growth, consumer goods organisations often focus…

Revenue Growth Management Reimagined: Using Shopper Insights to Drive Price, Promotion, and Portfolio Optimization

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Revenue Growth Management (RGM) has emerged as a critical capability…

Measuring What Matters: How Route to Shopper® Metrics Reveal Hidden Growth Opportunities

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In the complex world of consumer goods, what you measure determines…

Driving Sustainable Profits: How Route to Shopper® Transforms Trade Spending from Cost Center to Growth Driver

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Trade spending represents one of the largest investments for…

The 70% Opportunity: Capitalizing on Point of Purchase Decisions Through Route to Shopper® Implementation

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One of the most powerful insights in consumer goods marketing…

Beyond Category Management: How Route to Shopper® Elevates Collaborative Business Planning to Strategic Partnership

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Category Management has been the dominant paradigm for brand-retailer…

Strategic Symmetry: Why Aligning Brand and Retailer Strategies Around the Shopper Creates Competitive Advantage

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In the consumer goods ecosystem, brands and retailers have traditionally…

From Product-centric to Shopper-centric: The Strategic Transformation That Unlocks Sustainable Growth

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The consumer goods industry stands at a critical inflection point.…