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admin2025-05-20 10:20:092025-05-20 10:28:22From Theory to Practice: Implementing the GUIDE Framework in Brand Organizations
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admin2025-05-15 10:09:282025-05-15 10:50:53Building Your Route to Shopper® Capability Roadmap: Where to Start and How to Scale
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admin2025-05-13 13:13:472025-05-13 13:15:36Unlocking Bigger Baskets: The Route to Shopper® Approach to Increasing Transaction Value
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admin2025-04-24 10:00:592025-04-23 16:39:40Beyond Category Management: How Route to Shopper® Elevates Collaborative Business Planning to Strategic Partnership
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admin2025-04-22 00:00:492025-04-22 10:04:17Strategic Symmetry: Why Aligning Brand and Retailer Strategies Around the Shopper Creates Competitive Advantage