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From Theory to Practice: Implementing the GUIDE Framework in Brand Organizations
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The GUIDE Framework within the Route to Shopper® methodology…

Unlocking Bigger Baskets: The Route to Shopper® Approach to Increasing Transaction Value
In the quest for growth, consumer goods organisations often focus…

Driving Sustainable Profits: How Route to Shopper® Transforms Trade Spending from Cost Center to Growth Driver
Trade spending represents one of the largest investments for…

Beyond Category Management: How Route to Shopper® Elevates Collaborative Business Planning to Strategic Partnership
Category Management has been the dominant paradigm for brand-retailer…

Is Shopper the Heart of your Commercial Excellence Strategy?
In today's consumer goods landscape, there's one entity that…