Posts

Winning on Digital Marketplaces: The Route to Shopper® Approach to E-commerce Excellence

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Digital marketplaces have become critical commercial environments…

Direct-to-Consumer Strategy through the Route to Shopper® Lens: Building Complementary Channels that Enhance the Ecosystem

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Direct-to-Consumer (D2C) has emerged as a critical strategic…

From Theory to Practice: Implementing the GUIDE Framework in Brand Organizations

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The GUIDE Framework within the Route to Shopper® methodology…

Unlocking Bigger Baskets: The Route to Shopper® Approach to Increasing Transaction Value

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In the quest for growth, consumer goods organisations often focus…

Driving Sustainable Profits: How Route to Shopper® Transforms Trade Spending from Cost Center to Growth Driver

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Trade spending represents one of the largest investments for…

Beyond Category Management: How Route to Shopper® Elevates Collaborative Business Planning to Strategic Partnership

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Category Management has been the dominant paradigm for brand-retailer…

Is Shopper the Heart of your Commercial Excellence Strategy?

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In today's consumer goods landscape, there's one entity that…